If I asked you to tell me what you do for a living, in 6-8 words, max, could you do it?
More importantly, could you use almost all one-syllable words?
And would a 100-year-old grandmother pick up what you’re putting down?
If you can’t pass this simple business litmus test, that should raise a huge red flag.
(Most MLM’ers cannot.)
Which begs the question: if you can’t tell others what you’re doing, do you even know what you’re doing? Besides chasing money?
And if not, whaddya think that says about your chances of making a profitable, fulfilling, long-term career out of it?
Like I asked in the video – and not to pick on DubLi, but it seems to be the flavor of the week – how would a DubLi business builder explain what they did?
It is similar to these Kyani Product Reviews, so it is important that you are aware of how these reviews work.
You saw my off-the-cuff attempt and it didn’t go too well.
Yes, I was being overly sarcastic, but even being serious… what would you say?
How would you sum it up in 6-8 simple words that anyone could understand without any further explanation?
You might modify people’s brains about your business, sincere and especially if your truthful.Like these MLM reviews mentioned at here and here.
You don’t need an hour-long Google Hangout to explain what real businesses do.
GEICO doesn’t need presenters and graphs and pie charts and diagrams and a GEICO-specific-dictionary to help us understand they sell affordable car insurance.
Cox could simply say, “We sell cable.”
AT&T could say, “We sell phone services.”
Apple could say, “We build technology to make life easy.”
Audi could say, “We sell nice cars.”
The furniture store down the road might say, “We sell comfortable furniture.”
The University of Iowa sells education.
LA Fitness sells gym memberships.
Great Clips sells haircuts.
Enlightening shit, huh?
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I’m not listing all of these to insult your intelligence, but to make the point that the product or service is always obvious with huge businesses that stand the test of time.
As an affiliate or network marketer, it’s usually a whole lot messier than that.
Not saying everyone needs to get out, starting immediately.
If you’re selling a solid product that you believe in, that makes sense, and that wasn’t created solely to cover up a sketchy money-making scheme, gimme some knuckles. Good for you.
You’re probably okay, as long as you give this challenge some thought.
For example, if you’re an affiliate who promotes a diet plan sold on ClickBank – and that diet plan is intended for women over 40 – your one sentence business purpose might go like this:
“I help women over 40 lose weight.”
Seven words. Mostly one syllable. Noble. Needed. I think anyone can understand that.
But you shouldn’t be saying (or thinking):
“I build sniper blogs on WordPress, then keyword stuff the living shit out of half-plagiarized posts and build backlinks through private blog networks in an attempt to game Google, rank in the SERPs for buyer keywords, and then trick readers into clicking my affiliate link and purchasing some diet plan that I’ve never bought myself but chose to promote because it had a gravity of 173.”
Which is probably how most affiliates think.
See what I’m saying? It’s a mindset shift. You need to transition from that to being about helping women over 40 lose weight.
That’s a real business. That makes sense. That can make you money for the rest of your life.
So part of it is intention, and that’s a little hard to fake.
You’re either in it for the right reasons or you’re not. I can’t help you there, but hope you’re only promoting things you wholeheartedly believe in.
And then the other part is trimming the fat, as I always say.
Asking yourself “Why?” a few times to really get down to the real answer.
Then putting some thought into the actual words you use to define that answer, both to yourself and others.
There’s power in simplicity.
You saw that in my 3 Crack Commandments video. It honestly took me years to come up with those three “happiness hacks.”
So what’s yours?
And if you’re finding it incredibly hard to come up with one creed that fits all three criteria, you’re not pursuing the right path.
To recap, I’ll go over mine again.
So right now, I’ve got two internet businesses.
One, is selling leads to local businesses. My one sentence business plan for that internet business is, “I help businesses make more money.”
Every minute I work on that business, I ask myself: am I helping Business XYZ make more money by doing this step?
Because I know my purpose, it’s very easy to stay on track and do what needs done.
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It’s even easier to explain to strangers what I do for a living. StealthSecrets- Inboxdollars review
It makes sense. It feels good. I have a lot of pride in what I’m doing.
Now, my second business is essentially this blog. As you know, I originally made this to promote Empower Network.
If you care to know why I got out, even though I’d made close to $300,000 in commissions (about $215,000 of that was my take-home).
Clearly, I didn’t want to waste all the traffic that I’d just spent a year and a half building, so when I left I had to rebrand.
I use clever, unexpected, entertainment-value one-liners to describe what I do here on the blog (example: I help Kool Aid addicts overcome their addiction), but my creed is much simpler: “Showing network marketers a better way.”
That’s what I remind myself of every time I write a new blog post or shoot a new video.
That’s how I describe what I do with this blog to strangers.
Yes, there’s a little more to it:
Instead of home parties, 3-way calls and approaching weirdos at Walmart, try blogging.
Instead of vomiting all over friends, family and Facebook, learn my local model.
Instead of using hype and high pressure, use value.
And so on.
But if everything I do is fueled by those obvious six words that form my Lazy MLM business destiny, I stand a good chance of changing lives for a long time to come.
As for MLM, I’m not a fan of these new online ones, where the product is about making money.
I tried it and didn’t like what I saw from the inside.
But I do think there’s good companies out there that can be marketed online, with more emphasis placed on the actual products than the business opportunity.
One that comes to mind that I have experience with is AdvoCare.
I could see myself rocking an AdvoCare blog with a one sentence purpose like, “I help dads get in shape.”
Where I’d market strictly to dads, for example, listing tips, workouts, mindset tweaks and a few AdvoCare supplements as solutions.
That was just one idea I had.
Or I could go more general and do something like, “I blog about the good life.”
Gives me more freedom with my blog posts, but clear and easy to understand nonetheless.
I could write about health, wealth, happiness and freedom – which is what I’m really into these days (not just making money, but studying how to have it all) – and position some of my favorite AdvoCare products as a recommended resource.
So, you see…
There are ways to make network marketing work online, if the products are legit and your purpose is on point.
But I just don’t think that’s the case with most of these money-chasing deals you see popping up everywhere.
I’ll keep you posted on that project, if I decide I’ve got the time to pursue it.
That would be my third major internet business, but don’t make the mistake of thinking you should be building out all sorts of different income streams all at once.
My first two were done one at a time, with complete focus, until I was making good money and had processes in place that would maintain what I built.
The worst thing you could do right now is pursue multiple online businesses at once, if nothing you’ve started is producing results.
Get one to $10,000 per month before you start the next.
It may take 10 weeks, 10 months or 10 years, but be willing to stay true to that business until it’s making job-replacing income.
Then you take that momentum and experience and parlay it into a second. And a third.
And however many you want to make.
But only if you want to. You certainly don’t need to.
As long as you reach roughly $8,000 to $10,000 per month, studies show that this is the sweet spot to become financially free.
My personal goal is to have five virtual assets that are each bringing in at least $100,000 annually. And I’ll continue to do it, one at a time, with a clear 6-8 word plan that drives each business.
So far, I’ve got two down – one of which is closer to $100,000 per month.
Okay, I’m starting to go off on way too many tangents. I blame the caffeine. I’m out for now. Friendly reminder: